Exciting Partnership Announcement! On September 9, 2024, the Faculty of Art & Design (FAD) at Southern UC officially signed a Memorandum of Understanding with the Verein für Chinesische Kulturschätze in Deutschland (Chinese Cultural Treasures Association in Germany).
The signing ceremony was conducted by Prof. Ir. Ts. Dr. Chuah Joon Huang, President of Southern University College, and Ms. Janice Goh, President of the German Chinese Cultural Treasures Association. Both parties are thrilled to launch their joint design research project, 龙与凤之约 (The Dragon and Phoenix Pact), which will explore Corporate Brand Design.
This initiative will involve Bachelor of Design (Honours) Computer Graphic Design students, led by Ms. Tan Su Huey and advisor is Asst. Prof. Ts. Dr. Teo Pei Kian. Together, FAD will create innovative exhibition materials and use the findings to support fundraising efforts. A big thank you to the Chinese Cultural Treasures Association for their support and collaboration in this exciting endeavour!
#DesignInnovation #GlobalPartnership #BrandDesign #Verein für Chinesische Kulturschätze in Deutschland