Diploma in Marketing
(R3/0415/4/0048)(06/30)(A5807)
Course Duration: 2 Years 3 Months
The Diploma in Marketing programme is designed to provide students with a comprehensive understanding of the principles and practices of marketing. This programme encompasses a wide range of courses, including fundamentals of marketing, consumer behaviour, e-commerce, international marketing, marketing communications, sales management, and marketing management. The Diploma in Marketing serves as a solid foundation to further studies in various business and marketing-related fields.Upon completion of the programme, graduates will be well-prepared to pursue diverse career opportunities in marketing, advertising, sales, and related industries, or to continue their education at an advanced level.
Career Prospects
After graduation, marketing students may seek employment in various industrial or service sectors; they can also further their marketing studies in the undergraduate and graduate degrees.
Below is a list of jobs that require marketing qualification:
– Advertising account executive
– Business development executive
– Customer service
– Promotion and event management
– Product management
– Public relations officer
– Marketing researcher
– Marketing consultancy
– Marketing executives
– Marketing agency
– Merchandizing specialist
– Retail executive
– Self-employment
– Entrepreneur
Entry Requirement
• SPM/O-Level: A minimum of 3 credits subjects
• STPM: A minimum Grade C (GP 2.00) in a subject
• STAM: A minimum grade of Maqbul
• SKM Level 3 in the related field: Possess SKM Level 3 in a related field
• UEC: A minimum of grade B in 3 subjects
• Certificate in the related field (Level 3, MQF): A minimum CGPA of 2.00
• Others: Other equivalent qualifications recognised by the Malaysian Government
• English Competency requirement (International Student): IELTS-5.0 / MUET-Band 3.5 / equivalent to CEFR(High B1)
English 
Chinese