Diploma in Marketing


A 5807

Course Duration: 2.Years 4 Months

This program emphasizes both marketing theory and the practice of marketing. Students will develop skills and knowledge of the key operational aspects of marketing, and they will gain an awareness of the external marketing environment.

Students will learn the basic marketing principles, consumer behavior, marketing planning, marketing communications, marketing research and marketing management. The specific aim of this program is to build students' confidence and competency and prepare them to join the job market. For the academic inclined, this program serves as a strong platform for further studies in business and marketing related studies.

Course Objectives

- To provide students with broad and intermediate level knowledge of marketing.

- To train students for marketing oriented careers in various industrial and service sectors.

- To equip students with strong academic foundation for advanced studies in marketing programs

- To enhance students’ competency and skills for career prospects in the marketing industry

- To support and contribute to the growth of our national economy and marketing activities

Key Features

- A flexible Diploma route to undergraduate business and graduate level marketing programs

- A career relevant and recognized qualification in marketing education

- English language enhancement is supported in the program

- Students can experience a wide range of teaching and learning approaches

- Full Accreditation by Malaysian Qualifications Agency (MQA ), MOHE

Career Prospects

After graduation, marketing students may seek employment in various industrial or service sectors; they can also further their marketing studies in the undergraduate and graduate degrees.

Below is a list of  jobs that require marketing qualification:

- Advertising account executive

- Business development executive

- Customer service

- Promotion and event management

- Product management

- Public relations officer

- Marketing researcher

- Marketing consultancy

- Marketing executives

- Marketing agency

- Merchandizing specialist

- Retail executive

- Self-employment

- Entrepreneur

Common Core Module

• Financial Accounting I

• Financial Accounting II

• Management and Cost Accounting

• Business Communication

• Information Technology

• Entrepreneurship

• Business Research Methods

• Computer Applications

• E-Commerce

• Microeconomics

• Macroeconomics

• Business Finance

• Business Law

• Fundamentals of Management

• Organizational Behaviour

• Statistics

• Quantitative Methods

Discipline Core / Specialization Modules

• Fundamentals of Marketing

• Consumer Behaviour

• Marketing Communication

• Marketing Management

• International Marketing

• Sales Management

Elective Modules

Select Any Three

• Basic Chinese

• Chinese

• Grammar for ESL

• General English

• Personal Finance

• International Finance

• International Business

• Cross Cultural Management

• International Relations

• Introduction to Logistics Operations

• Business Mathematics

• Human Resource Management

UC Compulsory

• Communicative English

Entry Requirement

1. UEC for the Chinese Independent Secondary School (Senior Middle Level) with 3 credits

2. SPM with a pass in Bahasa Malaysia and 3 credits

3. Any other equivalents

Other Related Courses

Bachelor of Business Administration (Honours) in Marketing

Diploma in Logistic Management

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