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Diploma in Advertising Design

R2/214/4/0024(A7366)01/22

PA 6743

Course Duration: 2 Years 8 Months

Advertising itself is a diversified medium. Through the use of modern communication technology and the latest media, it continues to render itself as an information channel to society through the promotion of products and services.

Our Diploma in Advertising Design programme combines theories and practical work to provide students with a broad-based knowledge of Advertising Design. Students will learn advanced skills in using the related digital software applications, cultivate creativity and innovative thinking, develop visual expression and communication in art and design in order to contribute toward the creative advertising industry. Students also have the opportunity to keep abreast with the latest advertising trends and information in the market, including traditional television advertising and online advertising.

Common Core

• Design Fundamental

• Drawing Fundamental

• Colour Study

• Computer Graphic Study

• History of Art & Design

• Introduction of Photography

• Professional Practice

Programme Core

• Studio Drawing I

• Illustration

• Typography I

• Typography II

• Digital Graphic Design

• Digital Image Processing

• Creative Thinking & Design Method

• Digital Animation

• Web Design I

• Desktop Publishing I

• Advertising Principle & Creativity

• Visual Production

• Packaging Design

• Corporate Identity System

• Products & Models Photography

• Final Project

Electives

• General English

• Desktop Publishing II

• Creative Film Production

• 3D Modelling

• Introduction of Multimedia Design

• Introduction to Consumer Behaviour

• Web Design II

• Fine Art Photography

• Marketing Research

• Physical Education I

Industrial Training

• Industrial Training

Career Opportunities

• Graphic Designer

• Brand Executive

• Communication Executive

• Copywriter

• Packaging Designer

• Event Designer

• Photographer

• Desktop Publishers

• Typographer

Other Related Courses

Bachelor of Design (Honours) Computer Graphic Design

Bachelor of Design (Honours) Industrial Design

Diploma in Multimedia Design

Diploma in Industrial Design

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