Bachelor of Business Administration (Honours) in Marketing
(R2/0415/6/0060)(05/28)(MQA/FA2807)
Course Duration: 3 Years
A Bachelor of Business Administration (Honours) in Marketing provides students with a comprehensive understanding of the dynamic field of marketing. This programme encompasses a wide range of courses, including advertising & promotions, e-marketing, green marketing, international marketing, marketing research and others. Students acquire both theoretical knowledge and practical skills to effectively analyze market trends, develop targeted marketing activities, and make informed decisions to drive business growth. Additionally, this degree serves as a strong foundation for further academic pursuits or advanced studies in business-related disciplines. Upon completion of the programme, graduates will be wellprepared to pursue diverse career opportunities in marketing, advertising, sales, and related industries, or to continue their education at an advanced level.
Career Opportunities
• Sales & Marketing Consultant
• International Marketing Executive/Manager
• Event Management Executive/Manager
• Business Development Executive/Manager
• International Marketing Executive/Manager
• Event Management Executive/Manager
• Business Development Executive/Manager
• Brand Executive/Manager
• Product Executive/Manager
• Advertising Executive/Manager
Entry Requirement
- STPM: A minimum of Grade C (GP 2.00) in 2 subjects AND Pass in Mathematics and English at SPM level
- STAM: A minimum grade of Jayyid AND Pass in Mathematics and English at SPM level
- A-Level: A minimum of grade D in 2 subjects AND Pass in Mathematics and English at SPM level
- UEC: A minimum of Grade B in 5 subjects AND Pass in Mathematics and English at SPM level
- Foundation/ Matriculation: A minimum CGPA of 2.00
- Diploma/ Advanced Diploma: A minimum CGPA of 2.00
- Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) / Diploma Lanjutan Kemahiran Malaysia (DLKM):
- Without Working Experience – DKM/DVM/DLKM with a minimum CGPA of 2.50 OR
- With Working Experience – DKM/DVM/DLKM with a minimum CGPA of 2.00 with at least two (2) years of work experience in a related field
- Others: ATAR is 65 and a minimum of scaled score 50 in any two (2) subjects AND Pass in Mathematics and English at SPM or its equivalent OR Other equivalent qualifications recognised by the Malaysian Government
- English Competency requirement for International Student: IELTS-5.5 / MUET-Band 4 / equivalent to CEFR(Low B2)
English 
Chinese