Bachelor of Business Administration

(Honours) in Marketing


MQA/FA 2807

Course Duration: 3 Years

The program focuses on both marketing principles and business practices. Students are taught the basic and current marketing principles, consumer behaviour, sales management, integrated marketing communications, marketing planning and decision making process. The program prepares students proficiently for further studies or career markets.

Common Core Module

• Introduction to Financial Accounting

• Cost & Management Accounting

• Management Information System

• Microeconomics

• Macroeconomics

• Business Communication

• Fundamentals of Financial Management

• Business Ethics

• Business Law

• Principles of Marketing

• Principles of Management

• Organizational Behaviour

• International Business Management

• Strategic Management

• Business Statistics I

• Business Statistic II

• Academic English

Discipline Core / Specialization Modules

• Public Relations

• E-Marketing

• Retail Marketing

• Consumer Behaviour

• Services Marketing

• Green Marketing

• Professional Selling

• Entrepreneurship

• Marketing Strategy

• Advertising & Promotion

• International Marketing

• Media Planning

• Marketing Research

Elective Modules

Select Any Four

• English Proficiency

• Malaysian Taxation

• Public Speaking

• Financial Markets & Institution

• Performance Management

• Introduction to Psychology

• Human Resource Management

• Events Management

Industrial Training

Career Opportunities

• Sales & Marketing Consultant

• International Marketing Executive/Manager

• Event Management Executive/Manager

• Business Development Executive/Manager

• Brand Executive/Manager

• Product Executive/Manager

• Advertising Executive/Manager

Entry Requirement

Entry into the First Year (any one):

Pass STPM with Grade C in two subjects or minimum CGPA of 2.00.

Pass A-Level with minimum two principals.

Pass Unified Examination Certificate (UEC) with Grade B in 5 subjects (including English and Mathematics or Accounting).

Pass University Foundation Program / Matriculation Program from any institution recognized by Malaysian Government with minimum CGPA of 2.00.

Pass Diploma from any institutions recognized by Malaysian Government with minimum CGPA of 2.00.

Any other equivalent qualifications as recognized by Government of Malaysia


Entry into the Second Year (any one)

Southern College Diploma or;

Any other equivalent

Other Related Courses

Diploma in Marketing

Diploma in Logistic Management

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