Bachelor of Design (Honours)

Industrial Design


Course Duration: 3 Years

Industrial Design programme aims to inculcate professional knowledge of designing and developing product concept used by people around the world.  Students not only focus on appearance of a product, but they also learn to optimise the functions, user experiences, values and the overall systems of the products for the mutual benefit of both user and manufacturer.


Students are taught the abilities to transfer consumer needs, market needs and problems into designs will be the pinnacle focus of this programme. They can then visualize their ideas and create a prototype. Throughout the course, student make use of their contemporary knowledge to practice and undertake practical design. Students also learn and develop their communication skills as well as entrepreneurial skills in in order to effectively convert their concept design into reality, and communicate their design to others.

Common Core

• Drawing for Designer

• Color Study for Designer

• Digital Photography and Imaging

• Computer Graphic Study

• Design Principle

Programme Core

• Creative Thinking and Design Methodology

• Design Presentation Techniques

• Design Rendering Techniques

• Technical Drawing for Designer

• Computer Aided Design

• 3D Modelling & 3D Printing

• 3D Rendering & Animation

• Model Workshop I

• Model Workshop II

• Industrial Design Project I

• Industrial Design Project II

• Industrial Design Project III

• Design for Sustainability

• Design Research Methodology

• Applied Ergonomics

• Design Management

• Degree Final Project

• Degree Final Project Exhibition

• Professional Practice in Design

• Materials and Manufacturing Processes


• English Proficiency

• Consumer Behaviour

• Principles of Marketing

• Studio Photography

• Computer Graphic Design

• Creative Packaging Design

• Digital Publication Design

• Corporate Brand Design

• Creative Media Production

• Urban Furniture Design

• Iconic and Signage Design

Industrial Training

Industrial Training

Career Opportunities

• R&D director

• Project manager

• Product planner

• Industrial designer

• Product designer

• Furniture designer

• Interior designer

• Exhibition designer

• Packaging designer

• Event designer

• CAID designer

Entry Requirement

• STPM/A-Level: 2 principal passes with minimum CGPA 2.0;

• UEC: Grade B in 5 subjects;

• Foundation: Pass with minimum CGPA of 2.0;

• Diploma: Pass with minimum CGPA of 2.0.

Other Related Courses

Bachelor in Design (Honours) Computer Graphic Design

Diploma in Advertising Design

Diploma in Multimedia Design

Diploma in Industrial Design

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